The AI tool I actually used this week (and what happened)

This week I used Claude (by Anthropic) to rewrite a service page that had been bothering me for months.

The page was too long, too vague, and too focused on features instead of outcomes. I knew it. I just kept putting it off.

Monday morning, I gave Claude the existing copy and a simple brief:

"Rewrite this service page. It should lead with the outcome the client gets, not the process. Cut anything that doesn't serve that. Keep it under 300 words. Match this tone: [I pasted three sentences I liked from my site]."

Twelve minutes later I had three versions to choose from.

None were perfect out of the box, they never are. But one was about 80% there. I spent another 15 minutes editing. Done.

What would that have taken me before?

I've sat down to rewrite pages like that and spent three hours going in circles. Sometimes I'd give up and leave the mediocre version live for another few months.

The best use of AI isn't replacing your thinking. It's removing the friction between your ideas and the finished output.

Claude is particularly good at writing tasks where tone matters. If you haven't tried it alongside ChatGPT, it's worth doing. They're different, Claude tends to write in a way that sounds more human and less like a press release.

This week's verdict

• →Tool: Claude by Anthropic
• →Task: Rewriting a service page
• →Time taken: 27 minutes total (vs. 3+ hours previously)
• →Would I use it again: Yes, it's now my default for copy work

Free tier is genuinely useful. Go to claude.ai and try it on something you've been putting off.