Starter Pack🆓 Free30 prompts · 10 min

30 AI Prompts for Small Business Owners

A practical collection of 30 ready-to-use AI prompts covering content, customer communication, marketing, admin and strategy. Each prompt follows the RCAI framework so you get great results the first time.

How to use these prompts

Copy any prompt → paste into ChatGPT, Claude, or your AI tool of choice → replace the text in [BRACKETS] with your specific details → run it. The more specific you are, the better the output.

Content Creation

5 prompts
01Weekly Content Planner
You are a content strategist specialising in [INDUSTRY]. My business is [DESCRIBE IN 2 SENTENCES]. My target audience is [DESCRIBE]. Create a content plan for this week: 3 social media posts, 1 email subject line, and 1 blog post idea. Each piece should speak directly to my audience's biggest pain point. Tone: [professional / friendly / bold].

Replace the brackets with your specifics. The more detail you give, the better the output.

02Blog Post from Scratch
You are a content writer for [INDUSTRY] businesses. My readers are [DESCRIBE AUDIENCE]. Write a 600-word blog post titled "[YOUR TITLE]". Structure it with: a hook opening, 3 main points with practical takeaways, and a CTA at the end pointing to [YOUR SERVICE/PAGE]. Tone: conversational but authoritative. Avoid jargon.
03Turn One Idea into 10 Pieces
You are a content repurposing strategist. Take this core idea: "[PASTE YOUR IDEA OR PARAGRAPH]". Repurpose it into 10 different content formats: a LinkedIn post, an Instagram caption, a tweet, an email subject line, a blog intro, a video script hook, a quote graphic text, a FAQ answer, a podcast talking point, and a WhatsApp message. Keep the core message consistent across all formats.
04Testimonial into Case Study
You are a copywriter specialising in social proof. Here is a client testimonial: "[PASTE TESTIMONIAL]". Rewrite it as a short case study (under 200 words) with this structure: the situation before working with me, the specific challenge, what we did together, and the result. Make it concrete, outcome-focused, and suitable for a website or LinkedIn post.
05Video Script Hook
You are a video content strategist. I create videos about [TOPIC] for [AUDIENCE]. Write 5 different 15-second hook scripts for a video called "[VIDEO TITLE]". Each hook should create curiosity or promise a specific outcome. Formats: one question-based, one bold statement, one controversial take, one story opener, one stat/fact. Make each punchy and natural-sounding.

Customer Communication

5 prompts
01Complaint Response
You are a customer service expert with 15 years of experience. A customer sent this complaint: "[PASTE COMPLAINT]". Write a professional response that: acknowledges their frustration without accepting blame where not appropriate, offers a clear resolution, maintains the relationship, and ends positively. Under 150 words. Tone: warm but professional.
02Price Increase Announcement
You are a business communication specialist. I run [TYPE OF BUSINESS] and need to announce a [X]% price increase from [DATE]. Write a professional email to existing clients that: explains the reason honestly without over-apologising, reinforces the value they receive, gives adequate notice, and includes a specific action they need to take (if any). Tone: confident and warm.
03Follow-Up After No Reply
You are a sales communication coach. I sent a proposal to [TYPE OF CLIENT] [X] days ago and haven't heard back. Write a follow-up email that: doesn't apologise for following up, re-sparks their interest in one sentence, asks a simple yes/no question, and is under 100 words. Make it human and conversational, not pushy.
04Client Onboarding Welcome
You are a client experience specialist. A new client has just signed up for [YOUR SERVICE]. Write a welcome email that: makes them feel confident in their decision, sets clear expectations for what happens next, tells them exactly what they need to do first, and ends with excitement about working together. Tone: warm, clear, and professional.
05Difficult Conversation Script
You are an expert in professional communication. I need to have a difficult conversation with a client about [DESCRIBE SITUATION e.g. missed deadline, scope creep, non-payment]. Write a script I can use in a call or adapt for an email. Include: how to open the conversation, the core message, how to present the solution, and how to close positively. Keep it direct but empathetic.

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Marketing & Sales

5 prompts

Service Page Copy

You are a conversion copywriter. I offer [SERVICE] to [TARGET CLIENT]. Their biggest fear is [FEAR]. Their biggest desir…

Cold Outreach Email

You are a B2B sales copywriter. I help [TYPE OF BUSINESS] to [OUTCOME YOU DELIVER]. Write a cold outreach email to a [JO…

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Operations & Admin

5 prompts

Meeting Summary & Actions

You are an executive assistant. Here are my rough meeting notes: "[PASTE NOTES]". Reformat them into a clean meeting sum…

Standard Operating Procedure

You are a business operations specialist. I need to create a simple SOP for [TASK/PROCESS]. The person doing this task i…

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Strategy & Planning

5 prompts

Business Goal Breakdown

You are a business strategist. My main goal for the next 90 days is: [STATE GOAL]. My business is [DESCRIBE]. My biggest…

Competitor Analysis

You are a market research analyst. I run [TYPE OF BUSINESS] in [LOCATION/MARKET]. My main competitors are [LIST 2-3]. An…

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Social Media

5 prompts

LinkedIn Post, Personal Story

You are a LinkedIn content strategist. I want to share this story or lesson: "[DESCRIBE YOUR STORY/LESSON]". Write a Lin…

Instagram Caption Pack

You are an Instagram copywriter. My business is [DESCRIBE]. My niche is [NICHE]. Write 5 Instagram captions for these co…

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