/MARKETACTION [input]
Turn offer, audience or campaign into concrete action items.
The small business shortcut library
Search by task, browse business categories and find the shortcut you need when you need it.
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Showing 60 of 750 shortcuts
/MARKETACTION [input]
Turn offer, audience or campaign into concrete action items.
/MARKETALTERNATE [approach]
Suggest credible alternatives to a marketing approach.
/MARKETASSUME [idea]
Surface hidden assumptions behind offer, audience or campaign.
/MARKETAUDIT [input]
Audit offer, audience or campaign for weaknesses, gaps and opportunities.
/MARKETBLIND [situation]
Identify likely blind spots in a marketing situation.
/MARKETBRIEF [input]
Turn offer, audience or campaign into a concise working brief.
/MARKETCASE [topic]
Create a realistic case study about offer, audience or campaign.
/MARKETCHOOSE [options]
Choose between marketing options using explicit criteria.
/MARKETDOS [topic]
List the most important dos and don'ts for offer, audience or campaign.
/MARKETESTIMATE [input]
Make a reasoned estimate for offer, audience or campaign and state assumptions.
/MARKETEVALUATE [input]
Evaluate offer, audience or campaign against appropriate standards.
/MARKETEXAMPLES [topic]
Give concrete examples of offer, audience or campaign.
/MARKETEXTRACT [input]
Extract the actionable information from offer, audience or campaign.
/MARKETFAQ [topic]
Create a practical FAQ for offer, audience or campaign.
/MARKETFORECAST [input]
Create a cautious forecast for offer, audience or campaign with uncertainty noted.
/MARKETFRAME [problem]
Reframe a marketing problem in several useful ways.
/MARKETIDEAS [topic]
Generate ten distinct ideas for offer, audience or campaign.
/MARKETIDEAS20 [topic]
Generate twenty varied ideas for offer, audience or campaign.
/MARKETIMPROVE [input]
Improve offer, audience or campaign while preserving its core intent.
/MARKETKPI [goal]
Choose practical KPIs for a marketing objective.
/MARKETMAP [input]
Map the key relationships within offer, audience or campaign.
/MARKETMATRIX [options]
Build a decision matrix for marketing options.
/MARKETMETRICS [goal]
Define useful metrics for a marketing goal.
/MARKETMILESTONE [goal + deadline]
Define measurable milestones for a marketing goal.
/MARKETNEXT [situation]
Identify the best next steps for a marketing situation.
/MARKETOBJECTION [idea]
Anticipate objections to offer, audience or campaign.
/MARKETONEPAGE [topic]
Compress offer, audience or campaign into a one-page reference.
/MARKETPERSONAL [context]
Tailor a marketing solution to the supplied context and constraints.
/MARKETPITFALL [topic]
Identify common pitfalls in offer, audience or campaign and how to avoid them.
/MARKETPLAN [goal]
Build an actionable plan for a marketing goal.
/MARKETPRIORITY [list]
Prioritise a marketing list by impact, urgency and effort.
/MARKETPROSCONS [option]
Give the strongest pros and cons of a marketing option.
/MARKETQUEST [topic]
Generate high-value questions about offer, audience or campaign.
/MARKETQUICK [topic]
Create a quick-start guide for offer, audience or campaign.
/MARKETRECOMMEND [need]
Recommend the best marketing approach for the stated need.
/MARKETREDTEAM [plan]
Red-team a marketing plan and attack its weakest assumptions.
/MARKETRESPOND [objection]
Draft strong responses to common marketing objections.
/MARKETRISKS [plan]
Identify the main risks in a marketing plan.
/MARKETROADMAP [goal]
Build a staged roadmap for a marketing goal.
/MARKETROLEPLAY [scenario]
Run a role-play for a marketing scenario.
/MARKETSCENARIO [situation]
Build best-case, base-case and worst-case marketing scenarios.
/MARKETSCHEDULE [tasks + time]
Turn marketing tasks into a realistic timed schedule.
/MARKETSCRIPT [scenario]
Write a practical script for a marketing scenario.
/MARKETSEQUENCE [items]
Put marketing items into the most logical sequence.
/MARKETSUM [input]
Summarise offer, audience or campaign into the essential points.
/MARKETSWOT [input]
Create a focused SWOT analysis for offer, audience or campaign.
/MARKETTEMPLATE [purpose]
Create a reusable template for a marketing task.
/MARKETTROUBLE [problem]
Troubleshoot a marketing problem step by step.
/MARKETVERIFY [claim]
Separate verified facts, assumptions and uncertainties in offer, audience or campaign.
/MARKETWORKFLOW [task]
Design an efficient workflow for a marketing task.
/SALESACTION [input]
Turn prospect, offer or objection into concrete action items.
/SALESALTERNATE [approach]
Suggest credible alternatives to a sales approach.
/SALESASSUME [idea]
Surface hidden assumptions behind prospect, offer or objection.
/SALESAUDIT [input]
Audit prospect, offer or objection for weaknesses, gaps and opportunities.
/SALESBLIND [situation]
Identify likely blind spots in a sales situation.
/SALESBRIEF [input]
Turn prospect, offer or objection into a concise working brief.
/SALESCASE [topic]
Create a realistic case study about prospect, offer or objection.
/SALESCHOOSE [options]
Choose between sales options using explicit criteria.
/SALESDOS [topic]
List the most important dos and don'ts for prospect, offer or objection.
/SALESESTIMATE [input]
Make a reasoned estimate for prospect, offer or objection and state assumptions.
Begin with the 50 shortcuts that give a small business owner the strongest start, in a guide you can keep.
750 shortcuts across 15 categories. A BrightMind Studio resource.
